Contributed by: Winston Faircloth
2012 Upic Summit Preview with keynote speaker Stan Phelps
How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value by marketing to your existing customers with giving little unexpected extras. The end result is increased sales, happier customers and positive word of mouth.
Since November 2009, Stan Phelps has been on a mission to collect 1001 outstanding customer service stories that demonstrate the concept of Marketing Lagniappe ---giving little unexpected extras.
He has recently released his new book What’s Your Purple Goldfish: How to Win Customers and Influence Word of Mouth and Stan will be a keynote speaker at the Upic Summit to be held April 18-20, 2012 in Cincinnati/Northern KY. In this episode, we will discuss:
- How Stan began his journey of discovery of great customer engagement
- What is Marketing Lagniappe
- What is a Purple Goldfish
- Basic ingredients /rules of a purple goldfish
- 12 types of purple goldfish
What's Your Purple Goldfish Executive Summary
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